07 March 2025 – Google has introduced an experimental AI Mode feature for its search engine. The purpose of integrating AI Mode into Google Search is to compete with popular services like ChatGPT Search. Reports about this feature first surfaced in early February 2025, stating that AI Mode was being tested internally.
Don’t Miss: ChatGPT’s Search Engine Now Usable Like Google
Now, Google has officially announced the launch of AI Mode. In a blog post, the company explained that this feature is designed to answer users’ complex and multi-faceted queries. With AI Mode, users will be able to explore any topic in depth directly within Google Search.
According to the blog post, AI Mode will initially be available to Google One AI Premium subscribers. The company has used a custom version of Gemini 2.0 for this feature, which will be particularly useful for queries requiring extensive analysis and comparison. Google noted that in the past, users had to conduct multiple searches for detailed comparisons, but AI Mode will simplify this process significantly.
Google AI Search Feature Redefines the Future of Online Search
Through AI Mode, users will also have access to web content, along with real-time sources like the Knowledge Graph. According to Google officials, testing revealed that users often had to put in significant effort to find answers through traditional web searches—especially for queries that required follow-up questions. This insight led to the development of AI Mode.
