Chinese automaker BYD’s stock surged after announcing plans to introduce advanced self-driving technology across almost its entire vehicle lineup, including budget models priced under $10,000.
According to a report by AFP, BYD has revealed that it will integrate AI startup DeepSeek’s software into its vehicles, following in the footsteps of domestic competitors Geely, Great Wall Motors, and Leapmotor. As Tesla’s biggest rival in China and beyond, analysts believe this move could ignite a new price war in the EV market.
BYD’s Self-Driving Ambitions Cover 21 Models
BYD plans to install autonomous driving systems in at least 21 models, including the Seagull budget hatchback, which is priced at 69,800 yuan ($9,550). The system features remote parking and autonomous highway navigation, functionalities typically reserved for premium vehicles. In comparison, Tesla offers similar features in its EVs priced at $32,000.
Speaking at a livestreamed event, BYD founder Wang Chuanfu declared,
“Autonomous driving is no longer a luxury; it has become an essential tool.”
Tesla Faces Stiff Competition from BYD’s Affordable Innovations
Tesla, led by Elon Musk, has long been known for premium pricing on self-driving technology. However, BYD’s aggressive push to equip affordable EVs with cutting-edge features is expected to intensify competition and put pressure on Tesla’s market position.
The real question remains: How will Tesla respond to this bold move by its Chinese rival?
